The enterprise mobility industry is one of Asia/Pacific’s fastest growing markets. IDC expects the total addressable market for mobility in the enterprise space, which includes applications, devices, security, middleware solutions and professional services, to reach US$2.8 billion by 2018. The size of the market reflects the race for organizations to mobilize their environments and business processes.
The motivations for embracing mobility are clear. When implemented correctly, mobility solutions can improve the way organizations interact with their employees, customers and partners, and deliver real, tangible business benefits. This includes raising employee productivity, improving customer relationships and satisfaction, and streamlining business processes and operations. Not surprisingly, mobility has climbed to become one of the top priorities for Asia/Pacific executives, according to IDC's C-Suite Barometer 2014 Survey. The other driver for mobility lies with the end users' unrelenting desire to acquire the latest technology which eventually makes its way into the enterprise. Indeed, the consumerization of IT has forced IT to transform core technologies, skill sets, policies and business processes to meet the growing expectations and business requirements. The enterprise today has to build an underlying foundation of strong, albeit agile software and hardware solutions that leverages all 3rd platform technologies (cloud, mobile, big data and social) to continually innovate and adapt to competitive business demands and success parameters.
Although the benefits of a mobilized enterprise are easy to see, the realities of the Asia/Pacific region is that many, if not most companies are still fairly behind the curve in leveraging mobility strategically. Employees are mobile, and without proper policies and strategies, IT tends to seek siloed and disconnected solutions to address mobility for their users. When asked, many organizations also cite complexities of integration with existing infrastructure as a top challenge. This is where mobility can be perfectly complimented by other 3rd platform technologies like the cloud. With a cloud solution such as Office 365, typical productivity, file sharing and collaboration can be mobilized without the need to invest much in the integration effort. 3rd platform technologies can allow companies to start thinking out of the traditional IT box and explore new, innovative ways to mobilize.
Perhaps one of the most important factors to deliver a productive mobile environment is to ensure the underlying mobility security is in place. Without clear and effective enterprise security in place, mobile devices, corporate owned or personal, can effectively bypass external facing corporate security measures, raising the risk of compromised devices within the corporate network drastically. The truth is that today, many enterprises still struggle with mobility management, and the wide variety of available device types adds layers of complexity. Given the sheer amount of mobile device types and usage models (bring your own device [BYOD], choose your own device [CYOD], corporate owned, personally enabled [COPE]), trying to manage the devices themselves is a zero sum game. Instead, organizations need to ensure security outside of the device hardware. This means securing data in transit (network), data at rest (datacenter/cloud), and application and user security (secured workspace). So by creating a device agnostic mobility security platform, enterprises can fully embrace the benefits mobile devices can deliver to their organizations.